• 47%

  growth in new users

• 32.6%

  improvement in cost per new user acquisition

• 13.3%

  higher expected LTV from newly acquired users

Using automated TikTok solutions to grow new users 47%

• 435K€

  Purchase value

• 5.42x

  ROAS

Using a TikTok-first campaign to remove purchase friction and deliver record-breaking growth during Black Week

• 7.8%

  lift in ad recall

• 5.26%

  incremental lift in in-app searches

• 18.35%

  more incremental lift in app installs

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study

• 74%

  average total increase in consideration audience size

• 41%

  conversion increase

• 6%

  blended ROAS (GMV Max + Consideration Ads)

Unlocking full-funnel efficiency for TikTok Shop with new consideration audiences from Consideration Ads

• +267%

  CTR vs SEGA benchmark

• -65%

  CPC vs SEGA benchmark

Learn How SEGA is Driving Efficient Game Sales with TikTok Search Ads and Carousel Formats

• 63%

  MoM reduction in cost per web conversion

• 24%

  MoM increase in ROI for GMV Max

• 169%

  MoM increase in GMV Max investment

Leveraging TikTok Shop audiences across Web and GMV Max to drive overall sales across both channels.

• 92%

  sell-through rate (7 days)

• 64%

  total orders (48h)

• 5%

  return rate

Learn How Tu Clothing Achieved Record-Breaking Sell-Through Rates with TikTok Shop

• $34K

  incremental GMV in first month

• 2.56X

  ROI while scaling quickly

• 1,200+

  orders with healthy margins

Leveraging GMV Max to grow a New Product into a Hero Product

• 19m+

  engagements

• 32k

  visits

• 1k

  new leads

Increasing leads with campaign tools designed for automotive advertisers

• +20%

  Uplift in Tokopedia store revenue*

• +7.9x

  Uplift in ads gross revenue*

• +20.9x

  Uplift on ads ROAS*

Scaling Tokopedia revenue and improving ROAS with TikTok Ads Manager

• 1.7k

  clicks

• 11.82

  ROAS

• 0.84%

  CTR

A highly efficient ads strategy delivering successful results for a popular beauty brand

• +15.2x

  Uplift in Tokopedia store revenue*

• +18.5x

  Uplift in ads gross revenue*

• +19.2x

  Uplift on ads ROAS*

Leveraging Tokopedia Product Shopping Ads to drive over 15x uplift in Ads Gross Revenue